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CRM campaign features, benefits, and examples 

CRM systems gather essential information about leads and customers, allowing marketing teams to segment and target their audience in various campaigns, such as email and social media. In this guide, we’ll define what a CRM campaign is and highlight its features and...

The pros and cons of last touch attribution

Which ad or connection with your brand made the buyer choose your business? That’s exactly what sales teams want to know so they can repeat the successful process, again and again, to continuously win more sales and drive profits. But with multiple metrics to...