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CRM campaign features, benefits, and examples 

CRM systems gather essential information about leads and customers, allowing marketing teams to segment and target their audience in various campaigns, such as email and social media. In this guide, we’ll define what a CRM campaign is and highlight its features and...

Align Marketing and Sales with This 5-Part Gap Analysis

Aligning marketing and sales is a lot like making out in junior high. A lot of folks are talking about it, but very few are actually doing it. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to...

The pros and cons of last touch attribution

Which ad or connection with your brand made the buyer choose your business? That’s exactly what sales teams want to know so they can repeat the successful process, again and again, to continuously win more sales and drive profits. But with multiple metrics to...

Why is demand generation key for sales teams?

Let’s start by addressing a common misconception. Demand generation is not about generating demand for the product or service you’re supplying. The demand is either there or not, so it’s fruitless to try and conjure it up out of thin air. Instead,...