Hey Everyone – I have an enormous favor to ask. I'm working on a product for salespeople and I need to better understand how research plays a role in your day to day B2B sales role because I want to make sure we are on the right track before we start building the product.
How much time do you spend each day doing research for cold outreach and for intro calls/meetings/presentations?
Can you walk me through your research process? What are your challenges for finding info?
How important is research in your sales outreach and prep for calls/meetings/presentations?
What are some key pieces of info you're looking for? (assume you have their basic contact info)
Do you use info sources such as press releases, 10k's, website info, Twitter, LinkedIn/, etc.? If so, what do you value the most? Any reason you don't use the other sources?
How do you organize your research and stay on top of updates/changes?
If you could wave a magic wand to get the research info you needed for your job, what would that info look like?
I know December can be tough to find free time as you close out the year, but I really appreciate any feedback. Let me know if there is anything I can help you with (my experience is in b2b early stage startups).