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Hey, I'm a content manager who has never been directly involved in finding paid lead gen content. For example, when you lease a guide from Forrester to drive leads on your own site, or otherwise pay to use a guide/research paper/report from another company.

How do you find these opportunities? Are there certain companies or keywords I can use to start looking? If it helps narrow it down, I work in ecommerce.

submitted by /u/ookeyspookeybook
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Source: Reddit B2B Marketing
Where do you find B2B guide content opportunities?