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Let’s Get Personal: B2B Marketing Personalization

Personalization. It’s one of the most talked-about trends in the marketing world.  Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does...

Leadership Vs. Management: The 5 Main Differences

What is the main difference between leadership and management? While many of you may think that these two terms mean the same thing, this is not the case. Moreover, leaders and managers can possess some very different skills and characteristics which we will cover...

Data Decay & Your B2B Database

Decay is natural. If you leave anything alone for too long, it will age and, usually, become outdated.  When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles,...