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The 30 best marketing resources on the Internet

Marketing best practices are constantly changing. The only way to ensure your company’s lead generation strategies are up-to-date is to study current trends and read about the tips and tricks that the experts are using. With that in mind, we created this collection of...

Marketing Email Follow Up: Examples and Tips

It’s a familiar feeling to most marketers: you’ve sent an awesome campaign and you’re eagerly awaiting the flood of responses, only to receive nothing at all.   Your next step is, logically, a follow-up email, but that can feel a little daunting. If people...

How to drive growth using CRM software

In recent years, companies have broken down the walls between their teams and discovered new growth with the use of CRM (Customer Relationship Management) software. Source: Cognism How to drive growth using CRM software

A B2B Sales Rep’s Guide to Selling to the C-Suite

Have you ever tried to set up a meeting with a senior-level contact?  If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from...