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The Marketer’s Guide to User-Generated Content

The Marketer’s Guide to User-Generated Content

Today’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace...

Lead generation 101: conquer fears of cold calling

The dreaded lead generation cold call. A recent study revealed that 48 per cent of B2B sales reps fear making them.  Even though sales forces are supposedly made up of outgoing extroverts who are happiest when approaching new prospects, the truth is, we’re all human....

How To Make Motivation Last

How To Make Motivation Last

Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” It’s a classic line from a legendary speaker. If I had to guess the cause of Zig’s zinger, my money would be that it was his retort to a...