Top Communication Channels to Consider for Your Business
Implementing the right communication channels in your organization is very important to keep your employees engaged, aligned and to help them be more productive. Source: Smarp Top Communication Channels to Consider for Your Business
The Marketer’s Guide to User-Generated Content
Today’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace...
New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction
Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and...
Lead generation 101: conquer fears of cold calling
The dreaded lead generation cold call. A recent study revealed that 48 per cent of B2B sales reps fear making them. Even though sales forces are supposedly made up of outgoing extroverts who are happiest when approaching new prospects, the truth is, we’re all human....
The art of the customer visit (and why startups and SMBs should visit their customers)
When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface. Why not just get on a call with your customers? Or email them? You could just send them a survey, or even dig into your product analytics to surface...
How To Make Motivation Last
Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” It’s a classic line from a legendary speaker. If I had to guess the cause of Zig’s zinger, my money would be that it was his retort to a...