Social media has quickly become an indispensable marketing tool for many businesses. Not only does it have wide reach, it’s cost-effective too. And those aren’t the only reasons small businesses should invest time into building their social media profiles. Why …...

  In today’s difficult business environment, you don’t have the time or the resources to waste time on a prospect that’s not a sure thing. That’s why qualifying your prospects is even more important now than when the economy was roaring. The good news is that...

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques.  Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course,...

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition.  The lines between sales and account management get blurry —...

Working for a B2B client within a niche market but looking for best practices, resources or advice for running a thorough competitive analysis for B2B SaaS technology. submitted by /u/laurabw5 [link] [comments] Source: Reddit B2B Marketing Advice...

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers,...