When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into...

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content.  That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content...

Have you ever stopped to celebrate the social, economic, cultural, and political achievement of women all over the world? At ZoomInfo, we are lucky enough to work with powerful women at every level. So we thought we’d highlight some of today’s most influential women...

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue....

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success.  And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including...

Join Stephen Pacinelli, Chief Marketing Officer at BombBomb and Brogan Taylor, Head of Enterprise Sales at Freshworks as they discuss the findings and share tactical ways to align the two in order to drive revenue and collaboration. The post How A ‘One...