What is Account Based Marketing? Account based marketing (which is what ABM stands for) is a type of business marketing strategy that helps you focus your efforts on particular accounts within your target market. It uses personalized campaigns in reaching out to...

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process.  However, when used at the wrong time and the wrong way — like checking off BANT criteria while...

Jon Ilett is the Head of Global Sales at Cognism. Source: Cognism A sales leader’s guide to hiring exceptional SDRs

  If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the...

What is a Self-introduction Email? A self-introduction email is an introductory message that you send to other people. You can also call this a resume introduction if it’s for your résumé (or CV), or even just personal correspondence like introducing yourself at...

Teams working in silos… Source: Cognism Webinar recap: the evolving role of RevOps