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How To Use Personas For Better Marketing

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t?  The whole spray and pray method is one of the past. Today, we have things like...

What Happened to Brand Ambassadors?

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. “Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social...

38 marketing slang terms all marketers should know

Marketers have a lingo all their own.  While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. If you’re new to marketing...

What Should a CEO Know About Internal Communication?

As a leader in a large organization, you often have little time or bandwidth to focus on the scope or activities of individual functions.  Your job is to make sure that the whole ship moves at the right speed and in the right direction, and that your direct...

Marketing Automation Tools for Small Businesses in 2020

Blog Marketing Automation Tools for Small Businesses in 2020 Marketing in the digital age becomes a complex process, and not just because so many marketers are working at home. Digital marketing means choosing the best route to the target audience and doing so over a...

Difference between Sales Pipeline vs Sales Funnel

Blog Difference between Sales Pipeline vs Sales Funnel From marketers to salespeople they feel guilty of not only using jargon but also using these words mutually. It happens— but, to be the best in your industry and ensure you know your stuff, you need to have a...