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Why Small Businesses Shouldn’t Ignore Social Media

Social media has quickly become an indispensable marketing tool for many businesses. Not only does it have wide reach, it’s cost-effective too. And those aren’t the only reasons small businesses should invest time into building their social media profiles. Why …...

Advice on running a competitive analysis?

Working for a B2B client within a niche market but looking for best practices, resources or advice for running a thorough competitive analysis for B2B SaaS technology. submitted by /u/laurabw5 [link] [comments] Source: Reddit B2B Marketing Advice...

A Guide To Identifying Your Target Market

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers,...