In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to turn disaster into discovery — a key to resiliency
An interesting take on disaster and how it can lead to better things. Great read, Eileen McDargh.
Two Truths. And a Lie. (Reflections From the ABM Innovation Tour)
A look at the reality of virtual events right now. Thanks for your thoughts, Angel Harley.
You Might Be Right – The Glass Is Half Empty – Now What
A look at some of the advantages of half-empty thinking. Thanks for your insight, Dan Rockwell.
Three Tips For Retaining Great Salespeople This Summer
Attracting and keeping good salespeople can be difficult sometimes. Great tips, Dave Mattson.
The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds
It can be a struggle for B2B marketers to demonstrate results along the path from investment to a sales lead to a closed revenue deal. Thanks for the workarounds, Ruth Stevens.
B2B Buyers’ Top Challenges With Their Current Vendors
Slow responses to questions, inconsistent pricing, and lack of transparency into inventory are just some of the challenges B2B buyers are seeing with their current vendors. Thanks for the insight, Ayaz Nanji.
Four Best Practices For A Modern Virtual Sales Call
Some ways sales reps can evolve call best practices and accelerate deals. Thanks for the tips, Jim Blackie.
Optimize Your B2B Content: Use the 5 Stages of Awareness
Consider using your reader’s level of awareness when creating your content. Great article, Shannan Seely.
Infographic – The Best Content Offers for Every Stage of the Buying Cycle
Great infographic to illustrate the types of content that work best at the different stages of the buying cycle. Thanks, Howard J. Sewell.
The post B2B Reads: Disasters, Multi-channel Attribution, and Vendor Challenges appeared first on Heinz Marketing.
Source: Heinz Marketing
B2B Reads: Disasters, Multi-channel Attribution, and Vendor Challenges