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A Guide To Identifying Your Target Market

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers,...

Help! Is Anyone Reading My Emails?

Jack is in charge of email campaigns at Faber Marketing. He sends monthly newsletters to boost customer retention and uses promotional emails to increase customer acquisition. Typically, his efforts are rewarded. His clients have a steady customer retention rate and...

Corporate Diversity & Inclusion Trends of 2020

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.”— Maxine Williams, Facebook’s Chief Diversity Officer Earlier in the year, we...