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6 Steps in Developing a Data-Driven CRM Strategy

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do.  In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than...

When All Else Fails, Consider Call Tracking

Have you ever wondered which ads are worth your investment? Unless you know the answer to this question, your marketing dollars are likely going to waste. Researching keywords in advance is critical; but you can’t always predict which phrases are … Continued The...

Recap Emails: Better Follow-Up for More Wins

  You’ve just had a great discovery call with a qualified prospect. You’ve both agreed to meet next week for a demo, and your champion has agreed to invite the economic buyer to the call. You need to ensure that they follow through and show up to the demo,...