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Marketing is Empathy

By Maria Geokezas, VP of Client Services at Heinz Marketing So much is written about how to instill empathy into marketing.  A quick search online brings up how empathy is used in B2B marketing, how to enhance marketing with empathy, or how to make empathy part of...
How to Become Someone People Want to Buy From

How to Become Someone People Want to Buy From

We tend to think of selling as something one does, as a profession, a set of actions. We believe that anyone motivated to learn to sell can do so, and put our faith in sales processes and methodologies to produce a repeatable result. Now, because selling has fully...