by mullaned2002 | Jul 31, 2019 | Uncategorized
If you’re a B2B SaaS company investing heavily in PPC, content or lead generation, you probably already know that custom-built landing pages are a key component to your overall customer acquisition strategy. In this post, we’re looking at how to construct a winning...
by mullaned2002 | Jul 25, 2019 | Uncategorized
When a lead converts, how do you know which marketing channel or touchpoint made that lead conversion happen? Answering that question helps marketers to: Measure the effectiveness of your marketing efforts Allocate marketing budget, time, and effort across channels...
by mullaned2002 | Jul 24, 2019 | Uncategorized
We all know the recipes for lead generation vary between industries, but we should also remember they vary within each industry, depending on positioning and value proposition. SaaS is no exception. SaaS marketers are a special breed: using full-funnel capabilities to...
by mullaned2002 | Jul 23, 2019 | Uncategorized
Businesses have begun to understand the importance and impact an account-based marketing (ABM) strategy can have on their success. Most account focused outreach efforts originate from the inside sales team. This method is common in B2B; sales representatives reach out...
by mullaned2002 | Jul 22, 2019 | Uncategorized
How can you tell if you have a weak value proposition? One telltale sign is that virtually no one responds to your emails or gets back to you on the phone. Source: Jill Knonrath How to Make Your Value Proposition Stronger
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