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The Wealth Behind B2B Intent Data

The Wealth Behind B2B Intent Data

Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the “intent” of a user based on their activity and search strings. It’s now possible to find potential customers out of the 4.3...

Are you / is your team B2B sales ready?

You can lead a horse to water, but can you make it drink? That’s essentially what a sales team is up against when they are given B2B sales leads to convert. They might be used to dealing with pre-existing customers, but for a business to grow, sales teams must...

A Guide to Account Based Marketing

The traditional inbound marketing approach has served B2B marketers well for many years and it continues to do so. But the battle to grow traffic and generate more leads is intense. Is there another way? More than 60% of companies seem to think so—and they plan to...