by mullaned2002 | Jun 27, 2019 | Uncategorized
One small thing changed my B2B marketing work in a big way.About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing.The first thing that caught my attention was that Mother Teresa had...
by mullaned2002 | Jun 27, 2019 | Uncategorized
Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the “intent” of a user based on their activity and search strings. It’s now possible to find potential customers out of the 4.3...
by mullaned2002 | Jun 27, 2019 | Uncategorized
Where’s the line between a highly-relevant and compelling sales email and a creepy invasion of privacy? Email marketing and B2B sales teams today are all too familiar with that particular catch-22. You have access to a wealth of data to inform email campaigns—but...
by mullaned2002 | Jun 26, 2019 | Uncategorized
You can lead a horse to water, but can you make it drink? That’s essentially what a sales team is up against when they are given B2B sales leads to convert. They might be used to dealing with pre-existing customers, but for a business to grow, sales teams must...
by mullaned2002 | Jun 26, 2019 | Uncategorized
The traditional inbound marketing approach has served B2B marketers well for many years and it continues to do so. But the battle to grow traffic and generate more leads is intense. Is there another way? More than 60% of companies seem to think so—and they plan to...
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