by mullaned2002 | May 30, 2019 | Uncategorized
Despite the popularity of account-based marketing (ABM) strategies among B2B and enterprise companies, salespeople are still largely focused on individual leads. They generate leads, find their contact information, and conduct sales outreach on a one-to-one basis,...
by mullaned2002 | May 27, 2019 | Uncategorized
Having a process-driven lead generation strategy plays a key role in your ability to succeed as a salesperson or marketer. But what would life look like if you could track the activity of target accounts as they visit your website? Sales and marketing could start...
by mullaned2002 | May 22, 2019 | Uncategorized
Have you thought about how you can humanize your marketing?This post is going to focus on why you may want to reconsider your current marketing approach and 4 ways you can to practice human-centered marketing.Why we need to be more human-centered? We have more...
by mullaned2002 | May 21, 2019 | Uncategorized
The typical customer lifecycle goes something like this: Target, Acquire, Support, and Retain. If a company can continue to offer the same level of product or service – or improve upon it – there should be no problem retaining them as a long-term customer, right? If...
by mullaned2002 | May 20, 2019 | Uncategorized
What are the best tools for inbound marketing — the ones inbound professionals use every day for their work? We reached out to business owners, founders, marketers, and agency owners — people doing inbound marketing every day just like you are, asked them what tools...
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