by mullaned2002 | Apr 28, 2016 | Uncategorized
ResponsePoint – Lead Generation Solutions That Work Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or marketing process. This is especially true for B2B companies...
by mullaned2002 | Apr 16, 2016 | Uncategorized
SUMMARY: B2B buyers’ journeys include consistent patterns. And research gives you a solid idea of what they want from your content. Learn the specifics on both in this post. Time to read: about 7 mins. How do B2B buyers really use content? Do you think...
by mullaned2002 | Apr 12, 2016 | Uncategorized
ResponsePoint – Lead Generation Solutions That Work A graph of rising conversion rate through Marketing and Sales alignment. Marketing and Sales Alignment is critical key to success. Over the years I have consulted with many companies on lead generation,...
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